Internet Article Marketing

Internet Article Marketing

Internet article marketing, is an Internet marketing technique to subtly advertise products and services via online article directories. Most directories receive a high volume of traffic and are considered authority sites by search engines, which often results in submitted articles receiving substantial free traffic.

Internet marketers will often try to maximize the results of an article marketing campaign by submitting their promotion to multiple article directories. However, most search engines filter duplicate content to prevent the same content from appearing multiple times in searches. Some marketers try to circumvent this filter by creating multiple variations of an article, called article spinning. By doing this, one article can theoretically gain traffic from multiple article directories.

Most forms of search engine optimization and Internet marketing require a domain, hosting plan, and advertising budget. However, article marketing uses article directories as a free host and receives traffic via organic searches due to the directory's search engine authority.

The Pros of Internet Marketing

The Pros of Internet Marketing


Internet marketing began it's presence with some built-in advantages. With the development of faster speeds and better web-site graphics, among other factors, the advantages have continued to grow at a remarkable pace. Consumers and businesses alike have had a virtually insatiable demand for more, better, and faster access to products and service across the spectrum of internet marketing. There is no indication of a change in this trend, and so the number of internet consumers, as well as the number of advantages, for internet marketing will continue to grow.

One of the greatest advantages offered by internet marketing is the convenience it furnishes. You can go online and shop or conduct your business at any time of day or night, any day of the year. And you can do this from anywhere, provided the location has a computer with internet access. And now, if you have a laptop computer with wireless connectivity, you really are unlimited in your choice of places to connect.

For the marketer, the internet offers cheap and fast solutions to many of the problems of advertising. It is cheaper for your company to blast out a million e-mail advertisements to your customer list than it would be for you to do the same by traditional postal mail. And, as if cheap isn't a good enough reason, the speed is a tremendous advantage. Imagine how much time, perhaps days, it takes for those million ads to be processed through the postal system for delivery to your target market. With e-mail, this process typically takes a matter of minutes.

Suppose your company operates without internet marketing, and it just discovered that a particular product your company offers for sale is being phased out by your supplier to make way for an upgraded model. You decide to run a sale to clear your stock, but you've just sent out your sales ad, and now it'll be a couple days before the update can reach your customers. Only those who come to your outlets will know sooner. But your competitor, with the same situation, markets on the internet. That competitor will beat you to the punch by zapping a quick e-mail to all of its customers, who will see the sale far sooner. This advantage cannot easily be ignored.

Internet marketing also offers unparalleled access to a broader customer base than you can find anywhere else in the world. Consider a business like the one you have, or hope to start, without internet marketing. The best you can hope for from that one establishment is access to the city you're located in and that city's neighbors. Without establishing more outlets, you will not gain a larger customer base. But with internet marketing, you have access to anyone who logs on, anywhere in the world. With the number of internet users continually growing, your customer base is growing, and it will one day reach into the billions.

Internet Marketing 101

Internet Marketing 101

Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites. On the other end of the spectrum, there are loads of companies telling you that you can make a fortune overnight on the Internet and who try to sell you some form of "Internet marketing program".

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced.

Internet Marketing Objectives

Essentially, Internet marketing is using the Internet to do one or more of the following:

* Communicate a company's message about itself, its products, or its services online.
* Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
* Sell goods, services, or advertising space over the Internet.

Internet Marketing Components

Components of Internet marketing (or online marketing) may include:

* Setting up a website , consisting of text, images and possibly audio and video elements used to convey the company's message online, to inform existing and potential customers of the features and benefits of the company's products and/or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. Websites can be the Internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity.
* Search Engine Marketing (SEM), which is marketing a website online via search engines, either by improving the site's natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings.
* Email marketing, which is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing.
* Banner advertising, which is the placement of ads on a website for a fee. The offline equivalent of this form of online marketing would be traditional ads in newspapers or magazines.
* Online press releases, which involve placing a newsworthy story about a company, its website, its people, and/or its products/services with on online wire service.
* Blog marketing, which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online.
* Article marketing, which involves writing articles related to your business and having them published online on syndicated article sites. These articles then have a tendency to spread around the Internet since the article services permit re-publication provided that all of the links in the article are maintained. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience.
* Social media marketing, which can involve social networks like Twitter, LinkedIn, Facebook and social bookmarking sites like Digg.

Internet Marketing and Home Business

Of all of the components of Internet marketing, prospective customers and clients expect a business to have a website. In fact, not having one could raise a red flag to a prospect. Online usage has become so pervasive today, many prospects might easily choose to do business with a company that they can get up-to-date information on 24 hours per day, 7 days per week.

Even a business that only has very local customers, such as a single location restaurant or shoe store can benefit from having a website and engaging in online marketing. And, those businesses whose customers are not restricted to a geographical area might have a difficult time finding an alternate method of attracting customers that offers the reasonably low expense and worldwide reach of a Web presence.

Because of the "virtual" nature of most home businesses, websites, if not an absolute necessity, can certainly provide benefits to a home business operator. Since most home-based businesses don't have a physical location, a website provides an inexpensive means for prospects to get to know what you do or what you sell and can even be a "storefront" for selling goods and services directly.

The Internet has greatly enabled home businesses to prosper because of the reasonably low cost to start and maintain a web presence. Therefore, Internet marketing should be part of your business plan and your marketing strategy.

What Is Internet Marketing ?

What Is Internet Marketing ?
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet Marketing :

• marketing on the Internet
• marketing done via e-mail
• marketing done via wireless media
• Management of digital customer data
• electronic customer relationship management

Internet marketing ties together creative and technical aspects of the Internet, including:

• design,
• development,
• advertising, and
• sales.

Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through :

• search engine marketing (SEM),
• search engine optimization (SEO),
• banner ads on specific websites,
• e-mail marketing, and
• Web 2.0 strategies.

In 2008, The New York Times - working with comScore - published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.